Well, it’s been quite a feat to get to this stage, but I am delighted to announce that the Kickstarter pre-launch page is now live. This means that you can register and be notified when the project launches in April.
I thought it would be worthwhile explaining how I foresee the crowdfunding campaign running. In my previous blog posts, I explained the reasons for choosing this funding route as it will enable me to set up production for 100 units.
The Kickstarter campaign will have a funding goal (published in due course). This is the total amount of money required to set up an initial production run. People who back the project, known as ‘Backers’, commit to funding the project in return to be one of the first to receive the product. The amount that each Backer will have to pay for the product will be revealed when the campaign launches (I have yet to finalise these costs). There will be an additional postage charge, depending on where you live in the world, and this will be made clear. To give you an idea, items will be dispatched from the UK so expect the postage charges to increase the further away you get.
The funding goal is central to the campaign. Only when, and if, the funding goal is reached is the moment when Backers credit cards are charged. This is worth noting because no money is taken from Backer’s accounts if the funding goal is not met.
As this is only an initial production run of 100 units, there will be a limed number available in each geographical region worldwide. So why have I decided to do this? One of the greatest joys I have had during the pandemic (if there can be any) is live streaming the incredible journey of birds nesting and bringing new life into the world. These live streams on my social media channels provided millions of people with so much happiness and joy at such difficult times. Being based in the UK, one of the limiting factors is that breeding only happens once a year around April/May. This means that I can only provide live content for this brief period. My ambition is to have more nest boxes located around the world to provide live streams all year round
As well as being part of this exclusive club of nest watchers, you will be able to view other nest cameras on the Nest Box Live network via the app. This is going to truly revolutionise how we watch birds nesting and I can’t wait for you to become part of it.
In the meantime, make sure that you follow this link to the Kickstarter pre-launch page and click “Notify me on launch”.
In my next blog post, I hope to being you more details about the pricing structure.